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Research papers

Sales management

The rationale of this study was based on the argument that unless we have a clear understanding of the selling job in a relational selling context we are unable to advise the sales management of the firm in the quest of building and maintaining...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Panayiotis Kyziridis, Michael Saren, Nikolaos Tzokas
November 1, 1996
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Citation

Kyziridis, Saren and Tzokas (1996a, November 01). Sales management . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sales-management-